Jeremy Walker of web design team Degas Guruve recently wrote about updating the RBA* website -

Richard Bailey Associates is a leading Supply Chain recruitment company and the primary objective for updating their website was simple – to attract higher quality CVs from prospective candidates. They also asked for a more radical appearance to highlight their services and job opportunities online.

The initial project time was spent liasing with RBA to establish their core offerings before structuring and communicating the details. Researching over thirty competitor and brand aspirant sites then helped define what visitors would expect to see as well as show how our client might stand out in their niche market.

Adapting and extending aspects of the existing branding meant the visual side came together easily as part of a sharper new approach which includes a defining home page graphic and a range of ‘next step’ side panel features.

Taking just over two months to design and build, the new site boasts easier navigation, stronger directions, extra contact options and new blog content. Candidates have a clearer job board with more subscription choices, the client has a bespoke CMS for focused job descriptions and a new social media strategy to connect more widely across the web.

So, how’s it doing? November’s launch saw the site exceed its highest ever total of monthly visits by over 15%, supported by their latest email newsletter also produced here. Head of Practice John Okusi told me this week that they’re already noticing better quality CVs coming through from “a first rate and high quality website” that’s “achieved alot and given us good feedback from clients”.

Moving forward, we’ll continue to offer support, ideas and reporting analysis for the web to play its full part in RBA’s multi channel approach for completing placements. With another phase of updates coming soon, watch this space!

- From the December edition of the Degas Guruve newsletter ’Get ahead on the web‘

As a busy consultancy we’re in touch with a lot of people every day. Through our clients and candidates we’re able to see at first hand the day to day runnings of the Supply Chain community and how it relates to worldwide events and trading conditions.

But keeping on top of everything isn’t easy. What with time demands and the sheer barrage of information to process, it can be hard to keep a proper perspective on what’s most useful in our working lives.

This new blog gives us the chance to add a focus point for sharing stories and ideas, discussing events and focusing on more of the upsides of working in the Supply Chain sector.

It’s a chance for you to join in with your thoughts and experiences as well as shaping the dialogue by telling us more of what you’d like to see featured here. 

And it’s a chance for us all to connect together a little more.  

We hope to see you back here soon!